EXAMINING THE KEY SUCCESS FACTORS IN AFRICA BASED ON 3 ASPECTS: ADAPTATION, EFFICIENCY AND STRATEGIC POSITIONING FROM A SURVEY ON ENTREPRENEURS IN BURKINA FASO

The main purpose of this paper is to examine the different types factors in African business context and particular Burkina Faso, that can help companies be successful. It about identification key successful factor among some such as adaptation, efficiency strategic positioning data from a survey on entrepreneurs who attended Africallia meeting 2018. results show adaptation one for success. Thus, suggestion should adapt order improve their profit, performance thus gain tremendous Keywords: Success Factors, Business, Companies, Adaptation, Efficiency, Strategic Positioning, Africa.